Tree Soldiers
USA · Tree care
16×
$2,230 invested returned $36,000 in booked work.
- Clicks
- 180
- Conversions
- 43
- Cost / conv.
- $51.76
Search campaigns rebuilt around emergency and storm-damage intent, where the customer is ready to book on the call.
Paid media
Campaigns measured in booked revenue.
Every figure below comes from a live account we manage. We rebuild conversion tracking before we optimise anything, so the number the report shows is the number the business banks.
- 22.4×
- Best return on ad spend
- −93%
- Largest CPA reduction
- 865
- Conversions in seven weeks
- $118K
- Managed spend, one account
Rafplay.com · UAE e-commerce
Norwalk Car Service · USA
Rochester Tree Soldiers · USA
Upkeep Angels · USA
The accounts
Nine accounts, with the working shown.
Rafplay.com
UAE · E-commerce
22.4×
AED 12.7K in spend produced AED 281K in tracked revenue.
- Clicks
- 34.2K
- Avg. CPC
- AED 0.37
- Revenue
- AED 281K
Shopping and Performance Max feeds cleaned first, then bid strategy moved onto tracked revenue rather than clicks.
Norwalk Car Service
USA · Transport
−93%
Cost per acquisition cut from $78.32 to $5.34 over four months.
- Conv. in 30 days
- 221
- Cost / conv.
- $5.79
- Revenue / conv.
- $200
At $200 revenue per booking, 221 conversions from $1.28K of spend. Account CPA settled at $5.60.
Rochester Tree Soldiers
USA · Tree care
865
Conversions in seven weeks at $7.70 each.
- Clicks
- 27.5K
- Spend
- $6.66K
- Cost / conv.
- $7.70
A second market opened on the structure proven in the first, so it reached volume without the learning period.
Upkeep Angels
USA · Property cleanup
522
Conversions from $118K of managed spend across ten campaigns.
- Clicks
- 6.18K
- Spend
- $118K
- Cost / conv.
- $226
Ten service lines, each with its own campaign and budget, so biohazard and hoarding work never competed for the same money.
One Roof Solar
Australia · Solar
125
Conversions in 90 days on an $8,000 average order value.
- Clicks
- 9.14K
- Spend
- $5.08K
- Cost / conv.
- $40.61
Performance Max with call tracking, form submissions and quote-button clicks all counted separately.
Soil & Seed Landscaping
USA · Landscaping
−61%
Cost per conversion fell from $94.37 to $36.98 in one week of optimisation.
- Weekly conv.
- 3 → 8
- Cost / conv.
- $94 → $37
- Days
- 7
Same budget, same week of the year. Negative keywords, match types and ad copy were the only variables changed.
Branch Specialist
USA · Local Service Ads
94
Charged leads — 80 calls and 14 messages — at $43.66 each.
- Budget spent
- $4,103
- Phone leads
- 80
- Days
- 88
Google Guaranteed profile verified and reviews prompted after every job, which is what actually moves LSA ranking.
Closing Curtain
UAE · Home furnishing
118
Conversions across search and remarketing in a 30-day window.
- Clicks
- 2.05K
- Spend
- AED 4.67K
- Cost / conv.
- AED 41.25
Remarketing carried the account: visitors who measured a window but did not order were the cheapest conversions available.
Method
Tracking first, always.
- 01 — Tracking
Nothing gets optimised until conversions and revenue are recorded correctly. Most accounts we inherit are counting the wrong thing.
- 02 — Rebuild
Structure, keywords, negatives and creative rebuilt around intent rather than around whoever set it up first.
- 03 — Optimise
Daily bid, budget and creative work against cost per acquisition — not impressions, not click-through rate.
- 04 — Scale
Winners get budget, losers get cut, and the monthly report shows both without editorialising.
We do not guarantee rankings or returns, and nobody credible does. We commit to the work, the reporting, and a clear monthly view of what is and is not moving.