Bulletproof
Functional nutrition at scale — subscribe-and-save merchandising that lifts AOV.
- Year
- 2025
- Role
- E-commerce & CRO
- Scope
- Storefront designSubscribe & saveMerchandising
The problem
Strong repeat demand undermined by a checkout that treated subscription as an afterthought.
What changed
Subscribe-and-save built into the product page and cart rather than bolted on, lifting average order value on the same traffic.
Visit live site↗More work.
Next projectPeerspace →
Hipcamp
Outdoor-stay marketplace with a search-first hero and host acquisition funnels.
Awin
Global affiliate network — one platform site built for two very different audiences.
Peerspace
Space-rental marketplace — location discovery and booking in a single flow.