Hipcamp
Outdoor-stay marketplace with a search-first hero and host acquisition funnels.
- Year
- 2024
- Role
- Web Design & Development
- Scope
- Search-first homepageHost acquisition funnelResponsive build
The problem
Two audiences — campers looking for a stay tonight and landowners considering hosting — arriving on the same homepage with opposite intents.
What changed
Search moved above the fold and host acquisition split into its own funnel, so neither audience has to scroll past the other's message.
Visit live site↗More work.
Next projectAwin →
Awin
Global affiliate network — one platform site built for two very different audiences.
Bulletproof
Functional nutrition at scale — subscribe-and-save merchandising that lifts AOV.
Peerspace
Space-rental marketplace — location discovery and booking in a single flow.